In response to my question “What are you struggling with right now” a ZenCopy subscriber responded:
“Currently my struggle is coming up with interesting content ideas for our niche market that isn’t just considered run of the mill content.”
If you have any interest in being unique and/or you’re going to blog for more than 6 weeks of your life, at some point you’re going to hit this very issue. There is a lot of competition out there and a boatload of great blogs and on some days it can certainly seem like everything has already been written about and it’s really easy to create writing that fails.
Let’s face it, we could all spend every minute of every day for the rest of our lives reading content online and never get to it all. There is so much content out there that finding a way to stand out can be quite the challenge.
So what can you do? How can you find a way to bring a fresh perspective to a hot or well-covered niche?
Here are 3 methods you can use to make your blog content pop and stand above the rest.
1. The New Angle Method
In this method you write about aspects that haven’t yet been written about. For the strongly creative writer –blogger this method has great appeal. There are a few things you need to do to succeed with the new angle method:
- you need to know what is already being done which means you have to be well read on what’s out there (or have peeps that are)
- the new angle can’t be totally random – as in, you can’t just start blogging about how to write better by eating apples (unless you have proof that eating apples does make you a better writer)
- you need to know what new angles will appeal to your readers – ask your readers what they’d like to know about your niche they doesn’t seem to be out there (if you don’t have readers yet, you can always do a mass Twitter survey or something like that). OR you need to be able to convince your readers why they should care about this new angle.
Really, if you’re a strong writer, there is no limit to what you can pull from with this method. Here’s a simple visual representation of a new angle, and let’s stick with our random apple example:
2. The You Perspective Method
Write about aspects that have been written about but do it with a fresh perspective – with your perspective. This ties into using your unique voice and information and experience. If you get into the habit of overusing other people’s information to generate your posts you lose your unique aspects. Not one other person in the world is you so if you get in the habit of asking yourself, “how can I make this mine?” You should always seek to the information into your personal experience or just share how you truly see things. What you’re going for is that new perspective – that YOU perspective.
As a visual example of The You Perspective Method, take a closer look at the frog image in this post. This is actually five women decorated by world champion body-painter Johannes Stötter.
The Visual Method
In the visual method you aim to physically present your information in a new way graphically (as in an infographic). Think outside the box. Do you know what a concrete poem is? Wikipedia defines it as:
Concrete or shape poetry is poetry in which the typographical arrangement of words is as important in conveying the intended effect as the conventional elements of the poem, such as meaning of words, rhythm, rhyme and so on.
You don’t have to use a concrete poem, of course. What you’re aiming for is to think of unique ways to display your words/writing. Remember, someone came up with that first infographic.
Being able to make your blog content stand out isn’t as hard as one might think. But it does require a little thought, a little digging into self, and the willingness to do something different. Go for it.
Do you have great examples of content that stands above the rest? Do share in the comments below.
About the Frog Image: This stunning image is actually five women decorated by world champion body-painter Johannes Stötter to look like an amphibian.