Writers, do you know where your “B” spot is? Tweet This.
We’re all looking for that ultimate big O.
You know the one I’m talking about.
You look hard to find the right person, the right partner, the right chemistry. The trick is in not coming across as desperate. Sometimes when you’ve looked long and hard to experience something that has been eluding you, you come across as willing to do anything, everything for someone if they’ll just give you the satisfaction you crave.
And frankly, it’s that willingness to do anything that gets us into trouble, personally and professionally. But, we’ve all been there in one form or another. There’s no use denying that.
Here’s the fact. True satisfaction comes not from that one day stand but from the slow build. The kind of build that keeps your mind engaged and obsessing with what will happen next.
And then, when you finally hit it…. Bam! Right?
But you know what? Those moments before the big one, those suspended moments where you’re hanging on the edge of the cliff, that luscious time where you can feel it stalking you but it hasn’t quite arrived, those moments of anticipation are spell-binding. Those are the moments you’ll think back on and replay over and over in your mind.
So don’t be in such a rush to skip over that part.
Creating your writing or online business is the same. It’s important to not focus on the quick hits, those fast in and out posts that you hope will do the trick but frankly, don’t. Plan your posts and blogging strategy for the long haul, a slow build that leads to ultimate, repeated success.
Because really, would you rather have a week where one of your posts goes viral or years of ongoing satisfactory success with a gaggle of people who are truly your tribe – a tribe composed of your fans with whom you have the right chemistry.
How to Find Your “B” Spot
That sweet spot of blogging (or business) success, your “B” spot, can only be found by a little trial and error – a little finding out what hits the spot and what doesn’t – for you and your reader.
There are two major components that need to come together to hit your “B” spot:
- What you are passionate about delivering
- And what your audience is excited about consuming
What makes your blog so special, is that there is no other you interacting in just the way you can, delivering the content that only you can, to an audience that is attracted to you.
Because those two elements taken together have not been, and never will be, duplicated. That means that you have to take some time to discover how to best interact with your peeps (yup, just like any relationship).
So, how can you go about this? What do you do if you’ve built your blog or online business around all that information and training you’ve absorbed on the Internet, from other people, and from the methods that have proven successful for them?
Well, you might obtain a certain level of success, for sure. But unless you’re willing to make the effort and take the time to find your own “B” spot then the type of success you are truly capable of will continue to elude you.
Your “B” Spot Plan
“B” Spot Element 1: What you are passionate about delivering
If you are randomly writing blog posts, without rhyme or reason and you keep switching topics on your readers, then you are not going to find your sweet spot. The solution to this is actually very simple – you need to make a plan with a pattern and passion. In the writing world this is called an editorial calendar and if you don’t have one yet, make one. Your editorial calendar should include:
- Series of posts
- Ideas for upcoming posts/series
- Resources/Links for articles
To make your life easier, I’ve made a simple PDF Editorial Calendar for you with some get-started columns. Embellish, make it your own, add social media or other things that are important to you. Or this can just be your posting calendar. The important thing is, as you write your post ideas down, think in terms of series and themes that you are very passionate about, that are yours, and then you’re more likely to attract readers that resonate what what’s important to you.
Don’t write down post ideas you don’t care about. Like trying to seduce someone you really don’t care about, people that are tuned in can spot that a mile away so be true to your passions first and foremost. Only then will you be able to sustain your blog in a healthy way.
“B” Spot Element 2: What your audience is excited about consuming
There are a numerous ways to determine what your readers/customers are interested in hearing about so you can give them what they need. Here are a few ideas:
- Ask them – this is so simple it’s surprising more people don’t do it. You can double check yourself on this: when you make up your editorial calendar and have a few post ideas jotted down, go through them and ask, “What am I assuming about my reader that I don’t really know for sure?” If all your topics are mostly based on your assumptions, you need to get more actual data. So use your social media, design a survey and offer something valuable for their time in filling it out, run a contest to gather information but do something, ANYTHING, to find out from actual readers what they really want/need to know about.
- See what your more successful competitors are writing about – this one isn’t that hard either. Go to websites/blogs that you consider to be competitors with you and check out what they are posting about. Note the posts that have the highest number of comments – good and bad. These are the topics that stir people’s interest.
- A third way to find out what your readers want: when people sign up for your email list have your welcome email include something such as, “please take a few moments to email me with what your struggling about so I can give you the most value for your time” (use your own words, style there). When you do get feedback, USE IT! Take that information and put it on your calendar. Then when you look at, and add to, your editorial calendar, find those topics and ideas that match your passions AND what your readers are most interested in.
Your “B” spot is where your passion crosses your reader’s needs. Click to Tweet This!
So take a little time, experiment and ask, find your unique path to success – a path no one else can take because it’s all yours.
Now, go out there and find your “B” spot – and don’t stop until you have the confidence to hit it each and every time you post.