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Your Online Writing Success Cheatsheet for 2013


Is 2013 going to be THE year for you as an online writer?

No reason it shouldn’t be.

Throughout 2012 you’ve been hard at it, writing and writing, and now another new year is upon us. Can you believe it?

It’s entirely possible you’ve been so hard at work and living that you haven’t had a chance to keep up in the online writing world so I wanted to help you get a leg up with this down and dirty writing cheat sheet.

Click to Tweet “Get Your Down and Dirty Writing Cheatsheet for 2013”

This “writing cheatsheet”  is easy to go through, but will give you a good basic understanding of trends and tips that and will stimulate your writing brain. These are some of the easiest to understand resources I’ve found.

Here’s to your online writing success in 2013!

Zencopy Subscribers – keep an eye out for the special gift coming your way soon! (not yet a subscriber? Don’t miss out – click here now.)

Get Started with 2013 Content Trends

Take a look at the marketing profs slideshow below to see where businesses are putting their writing money in 2013. Use the information to create your marketing strategies and to decide where to best put your time and energy.

(From: B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute)
If you want to get the PDF of this you can download it here.

Types of Content to Consider for 2013

As a writer, you know there are many different types of content and avenues for getting your writing out there. Here’s a list for your reference, just in case you need a little brush up or feel a tad out of date. For some of the less familiar types of content I’ve linked to information sources so you can get started learning. Content Types:

  • animated GIF
  • content visualizations
  • controversial content
  • video
  • embedded tweets
  • infographic
  • memes (visual content)
  • podcasts
  • slideshares
  • how to content, advice or tips
  • reviews
  • articles
  • testimonials
  • white papers
  • newsletters
  • seminars
  • FAQ’s
  • surveys
  • referrals
  • case studies
  • interactive content
  • mega lists
  • facts, figures, stats
  • news research

The Content We Crave

No matter what type of content you choose to work on, there are basic types of content human beings crave – fulfilling one of these “cravings” helps your writing be more effective and sell-able. Here’s a great infographic that tells you everything you need on this subject:

Your 2013 Google Strategy

Here are some marketing strategy suggestions from Google to take into account as you’re developing your plans. I don’t put this resource up here because you have to use Google, but because it’s good to be aware of what’s there if you do want to incorporate it into your marketing strategies:

  • Local listings

Payoff: Reach customers in your area and drive local sales
Commitment: One-time setup with weekly to monthly updates
Example: Claim your Google Places page

  • Online ads

Payoff: Get your products and services in front of people looking for them
Commitment: One-time setup, monthly costs, weekly updates
Example: Create an ad campaign for ‘custom floral arrangements’ using Google AdWords

  • Organic Search

Payoff: Improve your website to rank higher in search results
Commitment: High level of initial effort and updates as needed
Example: Create a useful, information-rich site, and writing pages that clearly and accurately describe the content

  • Social Networking

Payoff: Create a community of customers
Commitment: One-time setup with hourly or daily updates
Example: Create a page for your business on popular social networking sites

  • Discount & Deal Sites

Payoff: Drive business to your website or brick-and-mortar location with incentives and group discounts
Commitment: Setup on as-needed basis. Low cost but may impact profits.
Example: Offer 10% off on Tuesdays via top discount/deal sites

  • Review sites

Payoff: Get customers to rate and recommend your products and services
Commitment: One-time setup with minimal updates
Example: Send emails to customers asking them to review your product on top sites

Create Your 2013 Communication Plan

I love this straightforward chart for an optin communication plan by Firepolemarketing.com:

With the information in this Online Writing Success Cheatsheet for 2013 you’ll have some solid ideas to improve your writing and make it more effective in order to make more money.

Let 2013 be the year you meet your writing goals, succeed as a writer, and become more of the writer you want to be.


About the author: Karen, zencopy creator, is a top 10 bestselling amazon author, creativity coach, and an online content specialist with a masters in psychology and passion for learning and teaching new topics.

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