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Are You Missing Out on the One Word Advantage?


Wouldn’t it be great if you knew just one word that could guarantee your success? A word that would help you give readers exactly what they want with every post or page or sentence so they run back to you for more?

It would be awesome, right?

But does such a word exist?

Is it possible that a single word can generate a 7x increase in sales in just one year? The answer is yes.

There is one word that can do that.  And shortly I’m going to tell you just what that one magic word is.

In copywriting there are a lot of words called “money words.”

Some of these include:

  • Easy
  • Guaranteed
  • Health
  • Discover
  • Love
  • Money
  • New
  • Proven
  • Results
  • Safety
  • Save
  • You

And conversely, in copywriting there are words that create bad feelings, words you should avoid using in your copy such as:

  • Buy
  • Difficult
  • Death
  • Obligation
  • Wrong
  • Failure
  • Fail
  • Decision
  • Bad
  • Deal
  • Cost
  • Sell
  • Taxes
  • Worry
  • Loss
  • Hard
  • Contract
  • Pay
  • Worse
  • Worst
  • Owe
  • Negative
  • Loser
  • Deny
  • Regret
  • Liability

Good to know, right? But what about that one magic word that I promised you? The one word that you want to make sure you add to your branding and online presence? The most powerful word in marketing?

That word is only.

You don’t need to worry about being the best or the first or the weirdest; you need to be the only.

You are the only one who has your unique combination of talent, information, and desire. Use it. Let people know that you are the only choice when it comes to getting this plus that. (You can check out how one medical company used “only” to increase sales 7x in one year.)

Yes, folks, the magic word is only. Now, how can you use “only” to give your personal brand a boost?

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About the author: Karen, zencopy creator, is a top 10 bestselling amazon author, creativity coach, and an online content specialist with a masters in psychology and passion for learning and teaching new topics.

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