Just saw this notice from Marketing Profs for a free social media workshop tomorrow. It’s billed as B2B (Business to Business) – if you are an author you should consider your books/writing a business. Marketing Profs always has good information if you are unfamiliar with them. Check it out.
From Marketing Profs:
Join us for this FREE preview of SocialTech ’12 and discover the essential elements of powerful B2B social media marketing.
What can you expect? Three of our favorite SocialTech speakers will showcase just a few of the increasingly-important topics modern marketers must master to build a successful social marketing program. Think policies, strategies, and content.
First, learn how you can create a social media policy to help your business proactively avoid crises, and how to manage them effectively (and preserve your reputation) when something does occur. Then, discover how to identify which scalable social media strategies will work best for your brands, and best practices for creating goal-oriented tactical plans. Finally, inject some fun into your social communications by learning how to develop memorable, engaging content with a humorous twist.
Strengthen your customer relationships and increase revenues using the tips you’ll learn from our presenters. You’ll walk away with actionable elements you can build into your B2B social media marketing today for explosive results.
If you miss the live seminar they usually make their information available afterwards. Enjoy.