Seth Godin sent out a link for his Domino Project readers which contains an amazingly comprehensive spreadsheet created by Jenny Blake for self-published authors. You can get it in Google Docs Here or as an Excel Spreadsheet Here.
Book Promotion Action Items
According to Jenny, the spreadsheet covers everything from Website development to book tour planning to advance copy recipient lists – hundreds of items. And I have to say, even as an experience online marketer, this spreadsheet gave me lots of cool ideas that I had not even considered.
Of course, you don’t have to do everything on the list. Also if you’re unfamiliar with book marketing, this spreadsheet will give you a nice overview of all the things you might consider doing in order to succeed as an author.
Happy book marketing!