Social media is here, there, everywhere.
So taking your writing skills and putting some of that effort into Social Media is a good tactic if you have any of the following goals:
- Network and prospect
- Increase traffic to site/blog
- Boost search engine rankings
- Boost brand awareness
- Improve business relationships
- Get your message out in more ways
When it comes to the actual copy that you’re going put on your social media sites there are a few easy ways to keep it smooth, keep it going, and make it work.
Here are Your 3 Social Media Copywriting Tips
1. Write about 1 idea at a time
Some of social media – Twitter – gives you very few characters to say what you want to say so even getting 1 idea across is hard. However, even in other areas of social media, such as Facebook and on blogs (yes, blogs are social media) it’s not a bad idea to stick with one point per post or update. Our society likes easy.
2. Be transparent
If there has ever been a time to be honest in our society, it’s now. Do you ever watch the news and think, “How did they possibly think they could get away with that?” (Like the current Bell City Salary Scandal). The bottom line, information is too easily had these days, so keep an upfront honest presence on your social media postings.
3. Are you trying to attract or convert?
One of the things you need to determine first is whether your goal in general is to attract people, or if your goal is to generate conversions (call to action success). If you’re trying to attract people, then you can keep your writing a little more surface. If you’re trying to convert, then you may have to dig a little deeper.
Copyblogger says it’s like the difference between gossip magazines and the New Yorker. Those publications obviously have very different goals so the way they are presented and written to reflect those differences. This doesn’t mean you can’t mix it up and do both.
If you know before you post whether your goal is to attract or convert, then you’ll have a better idea of approach on the content, and certainly a better chance to write effective copy for your specific purpose.
and Just for Fun
Here’s a social networking site that started this year, which you may or may not have heard of:
www.folkdirect.com – a social platform with comment walls, groups, live chat, blogs and (they say) rock-solid privacy controls that you control.
Because the explosion of social media has made it crazy-hard to keep up, I’d love to know what some of your newest favorite social media sites are.
Related Zencopy posts:
photo by webtreats