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3 Must Haves for Online Personal Branding Success


This page is part of the ZenCopy Author Help: Writing and Personal Branding resource page.

Online Personal branding involves your passions, your strengths, your personal value proposition, your purpose, and how and what you present in your messages to your audience, or tribe.

The greatest thing about personal branding, and the hardest thing, is the fact that there is only one you. This means no one can blog like you, write like you, create like you, or put out products like you. This also means that even though you can gather solid information about methods to get your message out that work for others, in the end you have to determine which methods work for you.

Online Personal Branding Must Have 1 – Vision and Purpose

What do you want to give to the world? What are your goals? When you’re fine tuning your vision and bringing some focus to your purpose, don’t forget to be flexible. You don’t want to get so set in your goals that you can’t change directions with opportunity, new passion, or even new purpose. As you grow in your vision, let your  vision grow. Tips for creating your vision and purpose:

  • Be honest. Your vision should please you, not your mom
  • Be clear about who you are
  • Be consistent in how you express who you are so your messages become recognizable
  • Be as reliable and constant as you can so people know what to expect
  • Write out an initial personal vision statement
  • Write your 6 month, 1 year, and 5 year goals so your actions align with your vision

Online Personal Branding Must Have 2 – Your Internal Success

One aspect of successful personal branding, a large aspect, should be how you define your own success – from the inside. Ultimately you want to make personal choices that help you get where you want to go in life and that desired end result is going to be different for everyone. This means, it’s vital that you know what is important to you or you’ll end up taking circuitous paths to nowhere. So, as you set up your online schedule and tasks, and implement your ideas, keep the most important things at the top of your list – then find ways to measure your internal success so you know what’s working for you. For instance:

  • Did you keep to a schedule that feels right to you?
  • Did you post or spend too much time online so that it pulled other aspects of your life out of balance?
  • Do you feel satisfied with what you did this week?
  • Did you post messages that are important to you (or did you just chase trends?)
  • Are you getting your personal brand messages out there in ways you like?
  • Do you feel good about what you’re doing? If not, where did you let yourself down?
  • Are you finding positive ways to push yourself to the next level?
  • Are you expressing yourself in online mediums that you enjoy? (Blogging, Twitter, Digg, ebooks…)
  • Did you keep your goals in mind?

Online Personal Branding Must Have 3 – Your External Success

External success may or may not matter to you – it matters to most people though. Positive growth in the area of internal success  usually leads to positive external success because passion combined with success is contagious. If you want to get your message out, if you want your personal brand to be a success, then it’s important to measure how people are responding to what you’re putting out there. Measurements you can use to keep an eye on external “success” might include:

  • Social Media Followers
  • Number of comments
  • Number of contacts
  • Traffic flow (for instance, with Google Analytics)
  • How much you sold
  • Number of blog subscribers

Personal branding, your YOU brand, is the best brand you can ever promote. And by staying true to who you are, and keeping on track with what you want to give the world, and then measuring what you’re doing, you’ll be able to see where, and how, you are most effective with your personal branding. This then, helps you to grow your brand in the ways that work best for you, while getting your message out to the most people, in the most effective ways. And that, is personal branding success.

photo by by ivanpw

About the author: Karen, zencopy creator, is a top 10 bestselling amazon author, creativity coach, and an online content specialist with a masters in psychology and passion for learning and teaching new topics.

2 comments… add one

  • So true, Darren. It’s so easy to get scattered with all the places we can be online these days. Staying consistent from the get go is best of course, but looping back works too. I took a quick look at your above linked article – good info. Remembering people’s names…so basic, so important.

  • It really does start from within. I’ve been building my brand mainly through my blog but I let that transfer over into my offline work. If people were to Google me fir whatever reason I would hope they find a consistency across the board which is unmistakably me.
    Darren recently posted..Improve Your Sales Pitch #8: Create a Personal Brand