guest post by Sandra Ballard of Tangerine Marketing
Great…you got your website up and even a few blog articles. Now you turn your attention to running your own online business. Three months go by but, alas, your blog hasn’t really taken off and your email newsletter campaign is still way down on the bottom of the priority list.
You’re only part way through setting up your Pay Per Click campaign so its not even live yet and you thought about SEO when you first set up the website but you’ve changed your content and not your tags.
It all seems neverending.
So how do you do it? How do you market your own company as fervently as you might market for a client?
As I finish up a strategy document for a prospective client, and think about all the stuff I need to do for current clients, I run through that list of To-Dos that should fill up my week.
So I’m left to ponder, when will I ever get to the marketing of my own online company?
I’ve tried lots of tricks to get myself to work as hard on my own company as I do on my clients such as telling myself I owe it to my business partner (whose hair is just as much on fire as mine. I even looked into outsourcing (but struggled with the fact it seems disengenious to have someone else market my marketing company).
I committed to my best friend (who showed me up by regularly getting her blog articles posted on, ahem, Zencopy). And of course I’ve told myself to maintain a “me first” attitude. That works for the first few hours until the clients start calling and the emails I have to respond to hit my inbox.
Yes, my start-up comany has a classic case of the plumber’s sink leaks, the gardener’s garden has weeds.
When Karen asked me to write a guest post for Zencopy I knew I was supposed to give some ideas to you, the readers.
But, rather I find myself asking you for input, for your tricks and tips on an issue a lot of us face – with so much to do, how do you prioritize your own company and online tasks?
So, I’d love to hear from you, to learn how you balance your tasks and handle it all.
photo by Jeffrey Beall