June 2010

Use This Super “S” Strategy So Your Copy Won’t Suck

“Don’t gimme none o’ that jibba-jabba!” –Mr. T Writing that is effective, that drives the readers’ emotions and propels them to action, needs to be Simple, Smart, and have Soul. In other words, great copy needs the super “S” strategy. Simple Copy. “I notice that you use plain, simple language, short words, and brief sentences. [...]

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Why Alt Tags are Vital for Much More than SEO

Tips for Making Your Site or Blog Disability-Friendly An Alt Tag is the alternative text that describes an image or other element when that element  cannot be displayed. It’s what you see when you mouse-over an image or area. If you ask a lot of people why they should put alt tags on their site [...]

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Adjectives: Wednesdays Wake-Up-Your-Writing Tips

Pump Up Your Writing with these Quick Tips for Shattering Run-of-the-Mill Adjectives Effective online writers often work to get their point across in as few words as possible. There are good reasons for this: People have short attention spans so We have to say it great, and say it fast and we have to bullet [...]

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And the Keyword Winners Are…

Announcing the Winners of my FREE Keyword Contest! by Karen Daniels As promised, I had my 7 year-old daughter draw the winning names out of a hat (actually, a bucket)… A week ago I started a keyword contest where all you had to do to win free professional keyword help was to refer a friend [...]

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Hot Must-Have Tips for Successful Personal Branding

Today you have myriad opportunities to use your writing to help create a powerful go-to brand. You can incorporate your website, your blog, and any social media channel where you like to hang. And you can listen and respond. A lot of people make the mistake of posting to their blogs and social media sites [...]

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