
by Karen Daniels “Don’t gimme none o’ that jibba-jabba!” –Mr. T Writing that is effective, that drives the readers’ emotions and propels them to action, needs to be Simple, Smart, and have Soul. In other words, great copy needs the super “S” strategy. Simple Copy. “I notice that you use plain, simple language, short words, [...]
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Tips for Making Your Site or Blog Disability-Friendly by Karen Daniels An Alt Tag is the alternative text that describes an image or other element when that element cannot be displayed. It’s what you see when you mouse-over an image or area. If you ask a lot of people why they should put alt tags [...]
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